Jack Hayball joins Stuart Astill on the strategyandevidence podcast online. They discuss value propositions, (predictably) evidence & strategy and, in a gentle diversion, what a consultant should and shouldn’t bring to the party.

This is the ‘quadrant model’ that Jack does such a great job of describing without a visual aid!

If you want to get further into the topic Jack’s selected reading list is:


– Christensen, C.M,. Johnson, W,. & Kagermann, H. (2008) Reinventing Your Business Model. [online] Available from: https://hbr.org/2008/12/reinventing-your-business-model%20.

– Ulwick, A.W. (2017) Outcome-Driven Innovation: JTBD Theory in Practice. Available fromhttps://jobs-to-be-done.com/outcome-driven-innovation-odi-is-jobs-to-be-done-theory-in-practice-2944c6ebc40e

– Christensen, C.M. (2016) The Innovator’s Dilemma (Management of Innovation and Change). Boston: Harvard Business Review Press.

– Ulwick, A.W. (2016) Jobs to be Done: Theory to Practice. Houston: Idea Bite Press. Kindle Edition.